Our Story

Our Brand, Our Success Story


  • Driving Satay‚Äôs success story in the UK retail market
  • Rapidly expanding product growth showing double digit growth over the past 3 years
  • Highly versatile products in six Retail Categories



Carefully Chosen Supply Base



  • All our suppliers are audited, approved and constantly monitored
  • Our breadth and range of suppliers can meet your sourcing requirements, from global to specific farms
  • We ensure full traceability of all our ingredients



Trusted Suppliers, 90% Own Label


  • We currently supply several UK leading food retailers with their own-brand cooked satay and cocktail sausage products.
  • Buyers in these retailers choose Taste Original because of our great taste, innovative flavours and formats, accreditation and ability to provide best value.



Committed to providing Best Service


  • We always maximise the shelf life of our products, minimise its waste and optimise the recipes and formats to provide real value to you and the consumer.
  • Our ability to skewer fully cooked savoury snacks provides added value and a real point of difference.






  • We use internal and external consumer insight teams to provide product ranges that satisfy consumer needs.
  • Our NPD team and technologists work closely with our sales team to innovate products using ingredients most on trend


Taste Original



Formed in 1989 and now a proven success story across six retail categories in the leading UK Supermarket retailers for the past decade

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Zwanenberg Food Group



Employing over 400 people in the UK we make a wide range of food products which we bring to market under a number of trade and consumer brands Read More




If you have any questions or would like to get in-touch regarding Taste Original

please telephone: 01536 463 080

or use the contact form click here